10 Earth Day Sales from Actually Sustainable Brands
While buying nothing is the most sustainable practice, sometimes it’s tricky to avoid. For me personally, I love supporting small businesses doing good! Earth Day is a great day to celebrate the planet, but this is usually a promotional period as well.
Unfortunately a lot of name brands use Earth Day as a time to promote their sales or further those greenwashing marketing campaigns.
If you’re planning to take part of Earth Day sales please make sure the brands you are supporting ACTUALLY are mindful of the planet.
If you do decide to take part in the deals please choose to use your dollars and support brands that have sustainability through out their business model.
This Earth Day list is a great place to find brands that are taking part in sales and ACTUALLY sustainable. Plus, the end of this guide features some tips on how to avoid greenwashing brands!
10 Sustainable Brands with Earth Week Sales
If you’re looking to support some brands that are sustainable, here are a few that have Earth Day sales!
This post does contain some affiliate links which means The Honest Consumer may receive a commission if you decided to purchase. Our commission is at no additional expense to you!
25% Off Uproot Design Studio During Earth Month
UpRoot Design Studio is an independent small business owned by artist Julia Barry. UpRoot Design Studio offers sustainable products featuring vibrant hand-drawn designs. This small business prioritizes organic materials & fair trade practices.
Enjoy 25% off all month long and 50% off on Earth Day! No code is needed as the discount is automatically applied in the cart.
UpRoot Design Studio also plants a tree for every order and gives back 10% of profits to local farms, wildlife, & environmental justice orgs.
15% Off Sustainable Apparel from Soulflower Print Co.
Soulflower Print Co. is a woman owned small business giving secondhand clothing a fresh look. Each thrifted clothing piece is carefully selected for quality and screenprinted with a vibrant design using water-based inks. Each piece is one of a kind & tells a story!
In honor of Earth Day customers can enjoy 15% off with the code EARTH-DAY-2024. This discount is valid April 20-22nd 2024.
Orders over $75 will receive free shipping and Soulflower Print Co will be donating two trees per purchase through One Tree Planted.
30% Off People of Leisure’s Ethical American Made Fashion
People of Leisure is a slow fashion brand that crafts small batch clothing using deadstock fabric, hemp, and organic cotton. People of Leisure clothes are ethically made in Los Angeles.
Enjoy 30% off their clothing on Earth Day 2024!
This conscious clothing brand offers a variety of clothing styles from casual loungewear to vintage classic fashion.
20% Off Fair Trade Fashion from Passion Lilie
Enjoy 20% off of Passion Lilie’s fair trade fashion during Earth Week. Use the discount code EarthDaySale April 19, 2024 through April 22, 2024.
Passion Lilie works with artisans in India to create sustainable clothing. They prioritize organic and recycled cotton along with block printing and eco-friendly dyes.
15% Off Sustainable Non-toxic wood Furniture from Healthier Homes
Healthier Homes is a one stop shop for creating a non-toxic home. This family owned company offers natural furnishings, organic décor, nontoxic paint, & all things healthier home.
Shop their furniture selection featuring natural wood tables, outdoor furniture, organization, rugs, & more. During Earth Month this sustainable brand is offeringEnjoy 10% off with the code HONEST.
20% Off Sustainable Furniture & Mattresses from Savvy Rest
Savvy Rest is a non-toxic mattress and furniture company. This brand focuses on sustainable materials such as organic cotton, wool, and more. They are a certified B Corporation and select products are made with OEKO-TEX certified and GOTS Certified materials.
Enjoy 20% of this Earth Day with the code EARTHDAY. This sale runs April 17 through April 24th.
Up to 15% off Avocado Mattress, Bedding, & Furniture
While best known for their mattresses, Avocado Mattress has expanded to offering sustainable furniture. This non-toxic furniture brand is determined to maintain environmentally conscious, ethical, and sustainable business practices.
They manage every part of the production of their organic, natural mattresses, from the wool to the latex – owning the farms that they come from and ensuring that they are both sustainable and ethically sourced.
Along with the mattresses customers can shop bed frames, dressers, night stands, and dog beds. All of their furniture is ethically made in Los Angeles, where this brand focuses on traditional craftsmanship with state-of-the-art technology.
You won’t find any nasty, VOC-emitting (volatile organic compound) glues or finishes in Avocado Mattress furniture. Avocado has multiple sales going on during Earth Month.
This Earth Month sale starts on April 2nd. No code needed!
35% Off Cozy Earth Bamboo Viscose Bedding & Loungewear
Cozy Earth is a sustainable bedding and loungewear brand. Cozy Earth boasts an environmentally safe, closed-loop process for manufacturing their bamboo viscose sheets, loungewear, and other products.
Cozy Earth's closed-loop system recycles the water and recaptures the chemicals associated with the bamboo process. They regularly test trace amounts of water leaving the facility to detect PH abnormalities that would negatively impact the environment.
Cozy Earth also takes pride in the manufacturing process so much that they make regular in-person visits to farms, fiber factories, viscose factories, yarn makers, and finishing factories to ensure they are working with socially responsible partners. Use the code HONEST for 35% off site wide.
10% Off EarthHero
EarthHero is a one stop shop for low waste and sustainable swaps. Enjoy 10% Off EarthHero with the code BEAHERO. This code is valid throughout April 2024.
Up to 25% Off Sabai
Sabai is a sustainable furniture company that is BIPOC & woman owned. They use sustainable materials such as hemp and recycled velvet.
Their furniture is ethically made in a family-owned factory in High Point, North Carolina committed to quality, safety, and a living wage.
April 8th through 24th conscious consumers can enjoy 15% off the Essential Collection, 20% off Elevate and Evergreen Collections, and 25% off Home Decor.
How to Avoid Greenwashing Brands This Earth Day?
It’s definitely hard to know if a brand actually cares about their impact on the planet, but here are a few things you can look for when the Earth Day marketing promos pop-up to avoid greenwashing.
Production: Make sure the company is not mass producing products as this shows they’re more focused on over producing for profit than the environmental impact of using resources to create more stuff. Try to look for companies that focus on made to order or small batch production. Avoid brands that mass produce and then create conscious or sustainable collection as brands that have no intention of slowing production and plan to constitute mass production are not sustainable.
Materials: Consider the environmental impact of the materials the company uses. Try looking for organic, natural fibers, recycled, biodegradable, compostable, and consider where the materials are sourced from. Also consider the packaging materials….does it come with biodegradable or compostable packaging?
Sustainable Business Practices: What are the practices within the supply chain? Carbon offsets, solar power, closed loop systems? Be wary of brands that just purchase carbon offsets and don’t use sustainable materials or production practices as simply purchasing offsets can be a form of greenwashing.
Hopefully this guide has helped you learn what to look for in greenwashing marketing campaigns and sales for Earth Day and discover some sustainable brands to support if you’re shopping Earth Day sales.
For more tips & tricks on sustainable living be sure to follow The Honest Consumer on social media, subscribe to our newsletter, & check out the Ethical & Sustainable Brand Directory.